The Nike Grid was an Alternative Reality Game (ARG) for runners, held over two weeks on the streets of London late last year. After each day’s race, W+K, the campaign planners, produced a stunning infographic video showing that day’s runs, superimposed on a map. The routes were heavily stylised as hexagonal traces, as was the map itself. Coloured hexagonal flashes were used to indicate the end of a successful run. Each day’s infographic was themed differently – one highlighting the runs through heavy rain on evening, another showing the routes of the runners that had been around the entire map.
The background mapping is from the OpenStreetMap database, which is CC-By-SA OpenStreetMap contributors.